Leadership consultant, advisor and coach
Founder & Managing Director Bluinstant
Curious and generalist at heart, I’m a change strategist.
I lose track of time with great work and clients.
Happiness is a summer evening al fresco dinner with family and friends.
Love to read, play the piano, run and practice yoga.
I work with chief executives, divisional heads and general managers on the transformation of their businesses and their growth. Engagements have included the creation of strategic frameworks, execution of strategy, senior team development and post-merger integration with a wide range of global clients, across multiple sectors and geographies. I'm fluent in English, Spanish and Portuguese, with working knowledge of French.
My ambition is to grow Bluinstant into a vibrant and diverse community of like-minded individuals, who are driven by ‘lighting sparks’ and making real change in organisations across the globe.
1977 – Born and raised in an industrial suburb of Lisbon, son of a hairstylist and a bus driver, both war refugees who had to flee from Angola in 1975.
1995 – Graduates high school at night, whilst studying to become a filmmaker during the day. As soon as he turns 18, gets a job at the local car factory, working in the assembly line, as a way to help his parents ease the financial struggle in the household.
1996 – With military service still being enforced in Portugal, Joao joins the ranks and becomes an officer with the Portuguese Air Force.
1997 – Gets married to Raquel. Starts a work placement at SIC TV (Euronext: IPR), a national broadcaster, doing the night shift.
1998 – Gets his Press licence and is offered a full-time job at SIC TV.
2003 – Enrols on a 4-year college degree in Marketing and Communications (night classes).
2006 – Is granted a sabbatical leave from SIC TV and moves to Brussels as an Erasmus student. Completes 14 subjects within 6 months, including Spanish.
2007 – Graduates with honours (top 3 class 2003-2007), with a major in Business Administration. Joins Amadeus (IBEX35: AMS) in Nice, as a Marketing executive.
2008 – Gets promoted to manager of Group Internal Communications, reporting to the SVP HR (ExCom), and relocates to the head office in Madrid.
2010 – First child, Maria, is born. Completes post-graduate studies in Human Resources, awarded by the London Business School.
2011 – Gets promoted to Head of Employee Engagement, running a team of +20 across the globe, with the opportunity to work closely with the CEO and the Executive Committee. Starts to deliver keynote presentations at international conferences.
2012 – Second child, Manuel is born. Qualifies as a Gallup Strengths Coach.
2013 – Moves to London and becomes an independent consultant. Works in brand and culture transformation projects with companies such as Ernst & Young, Kering (CAC40: KER), and Vodafone (FTSE100: VOD). Starts mentoring young British entrepreneurs with Virgin StartUp.
2014 – Is invited to become a consulting partner with Telos Partners, a British consulting firm specialised in strategic transformation. Works with a wide range of clients across the world, including Bayer (DAX: BAYN), BerryWorld, Boehringer Ingelheim, Havas Media, IMI (FTSE250: IMI), Novabase (PSI20: NBA), and Sanofi (CAC40: SAN). Becomes a qualified MBTI I practitioner (OPP).
2018 – Is invited to become a member of the Telos Partners Executive Committee and start an expansion operation in Latin America. Moves to Panama City with the family.
2020 – Becomes a certified Executive and Team Coach, awarded by Marshall Goldsmith Stakeholder Centered Coaching®. Founds Bluinstant. Moves to Lisbon, where he lives with his wife and two children.